YouTube Shorts are rapidly gaining popularity as a powerful tool for reaching and engaging audiences with short, dynamic videos. Especially in ecommerce, they offer a great way to showcase products in a more authentic and entertaining way.

Now, you can easily integrate YouTube Shorts into your online shop — directly on product detail pages and via the video content element.

Use case: A fashion retailer wants to showcase how a new dress looks when worn. They upload a YouTube Short featuring a quick styling tip and add it directly to the product page. Shoppers instantly get a better feel for the product — leading to higher engagement and more conversions.